Franchise Model

Operations Model

Business format franchise in duplication of the franchisor's business model.


Shopping mall & commercial unit.

Location Size

Within 1200-1500 Sq Ft

Controlled Standards

Menu & selling price. Operations standards and marketing.

Franchise Term & Rights

Franchise Term Period

Initial 5 years term *Renewal of 5 years term.


Exclusive by shopping mall or demarked geographical area for commercial unit.

Trade mark & IPs

Rights to use trade mark & intellectual properties for the franchise buiness in the approved location only.


Rights to operate 1 unit of Asam Pedas Premier restaurant only.

Franchise Support

Location development & lease negotiations. Restaurant turn key set up with panel of experienced supplier.

Consistencies in supply of quality F&B ingredients & materials.

Ongoing menu development & improvement.

Comprehensive 30 days initial training. On the job training for 7 days from opening date.

Conduct of regular outlet visits and quality audit.

Regular marketing.

Application Form