Franchise Model

Operations Model

Business format franchise in duplication of the franchisor's business model.


Shopping mall & commercial unit.

Location Size

Within 1200-1500 Sq Ft

Controlled Standards

Menu & selling price. Operations standards and marketing.

Franchise Term & Rights

Franchise Term Period

Initial 5 years term *Renewal of 5 years term.


Exclusive by shopping mall or demarked geographical area for commercial unit.

Trade mark & IPs

Rights to use trade mark & intellectual properties for the franchise buiness in the approved location only.


Rights to operate more than 1 unit of Asam Pedas Premier restaurant.

Franchise Support

Location Development & Lease Negotiations

Turnkey Restaurant Setup
with Experienced Suppliers

Consistencies in supply of quality F&B ingredients & materials.

Centralised Kitchen Supply

Comprehensive 30-day Initial Training
with full SOPs Manual

On-the-Job Training for 7 Days Upon Opening

Operational Guidance

Financial Guidance

Ongoing Menu Development

Conduct of Regular Outlet Visits and Quality Audit.

Regular Marketing

Application Form